Basic SMM tools

Creating content requires creativity, knowledge of the needs of the target group and knowledge of marketing, graphic design and - much more...

🔝TOP 3 tools for a social media manager to manage social networks:

1️⃣ Canva | Creation of branding and graphics for posts on social networks. From creating logos, business cards, flyers, invitations to videos in various formats for various platforms. For more demanding video editing, it is possible to use e.g. Adobe Premiere Pro or Cyberlink with much more options and tools for audio files, subtitles, transitions, etc.

2️⃣ ChatGPT | AI "helper" 🤖 for the possibility of generating the text part of posts. However, own ideas and texts, focused on the content of a specific client, always have a higher value (even if their creation is more time-consuming).

3️⃣ Metricool | Scheduling the publication of posts on a specified date in advance. 📆 Upload ready-made content (images or video) for a post, reels or story, add a possible thumbnail as a video preview, insert a text part along with #hashtags and emoticons to liven up the post, smart links 🔗, location, etc. and finally, setting the date and time of publication of the post - this is the last and easiest task.

Each of these tools has, of course, several alternatives - e.g. Adobe Photoshop or Premiere Pro, Cyberlink PowerDirector or PhotoDirector, Deeply, Meta Business Suite, Coolors, Lightroom, Photoroom, CapCut, etc. - it depends on experience and willingness to invest.

But never stop moving forward, following the current trends so that you can offer the best of yourself and your abilities.